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May 28, 20261
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YouTube to Automatically Label AI-Generated Videos Starting May 2026
YouTube is implementing automatic detection and labeling of AI-generated videos starting May 2026, moving disclosure labels to more prominent positions while allowing creators to dispute incorrect identifications. The changes build on the platform's existing manual disclosure system that has been in place since 2024.
Quick Facts
Who
YouTube
What
automatically labeling AI-generated videos
When
May 2026
Where
YouTube platform
- automatically labeling AI-generated videos
- moving disclosure labels to prominent positions
- deploying internal signals to detect photorealistic AI content
- allowing creators to dispute incorrect identifications
- YouTube
YouTube announced updates to its AI content labeling system designed to improve transparency for both viewers and creators. Since 2024, the platform has required creators to manually disclose use of generative AI tools, and the company has now gathered sufficient user feedback to refine this approach.
The platform is implementing two major changes to its disclosure system. First, labels for photorealistic and meaningfully AI-altered or AI-generated content will be moved to a more prominent position on video pages, allowing viewers to quickly identify such content at a glance. Content that is unrealistic, animated, or only slightly altered will continue to have its disclosure available in the expanded description section.
Most significantly, YouTube is deploying automatic detection technology to identify AI-generated content. Starting in May 2026, if creators do not manually disclose AI usage but YouTube's systems detect significant photorealistic AI generation, the platform will automatically apply a label. Creators retain control over these labels and can dispute incorrect identifications through YouTube Studio, though some disclosures will remain permanent in specific cases.
YouTube emphasized that these changes are designed to balance transparency with creator control. The company clarified that AI disclosure labels do not affect video recommendation algorithms or monetization eligibility. The platform stated that its goal is to ensure both creators and viewers have access to accurate information in an era where AI is rapidly expanding creative possibilities.
Topics
Why This Matters
As AI-generated content becomes increasingly indistinguishable from authentic media, YouTube's automatic labeling system directly addresses viewer trust and transparency. For creators, the ability to dispute misidentified content protects their reputations and monetization, while the clear separation of detection criteria ensures that minor edits won't trigger unnecessary labels. This balances platform accountability with creator autonomy in an era where AI tools are reshaping content creation.
Timeline & Sources
Jan 1, 2024
WireYouTube began requiring creators to manually disclose use of generative AI tools