Shimamura launches Dragon Quest fashion collaboration with 100+ items

Japanese apparel retailer Shimamura and Square Enix have announced a collaboration bringing Dragon Quest series merchandise to stores. Beginning October 7, 2026, over 100 fashion and lifestyle items will be available across approximately 1,400 Shimamura locations nationwide, excluding stores under renovation or closure.

The collaboration features apparel, room items, car accessories, and other goods designed with Dragon Quest branding. A standout offering is a coordinated set combining a collaboration logo T-shirt and eco-friendly shopping bag. T-shirts are available in sizes M to 4L, and sweatpants in M to LL, accommodating both men and women. Additional products include wearable blankets featuring Slime characters, towels, bedding, car air fresheners, and coin purses inspired by Dragon Quest monsters and items.

As a promotional incentive, customers purchasing Dragon Quest items totaling ¥5,000 (tax included) will receive an original Shimamura shopping bag while supplies last, with a maximum of two per transaction. Store displays at select locations—including Shimamura Saitama Shintoshin—will feature oversized character sculptures such as a 2-meter-wide Slime and Loto's Sword from October 7 through November 1. The Shimamura mobile app "Shimamura Park" will offer limited-edition Dragon Quest wallpapers (three designs) through member redemption points during the same period.

On October 6 at 8 p.m., a live broadcast titled "Today's Opening! Square Enix Store" will showcase collaboration items, with appearances by Arieno Shinya of the comedy duo Yoiko, who serves as the program's host. The merchandise may be offered subsequently through official merchandise shops, events, and other retailers.