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Jun 17, 20261
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Samaa-zu's Mimura Praises Youth Slang 'Hakakos' as Genius
Samaa-zu's Mimura expressed admiration for the youth slang term 'hakakos' after learning it means 'cosmetics so beloved you'd take them to your grave.' The term cleverly combines 'haka' (grave) with 'kosu' (cosmetics), and Mimura praised the younger generation's linguistic creativity during a TV Tokyo variety show appearance by influencer Naenano.
Quick Facts
Who
Masaharu Mimura (Samaa-zu)
What
Naenano presented quiz questions to Samaa-zu cast members
When
June 16, 2026 (late night broadcast)
Where
TV Tokyo variety show 'Kami to Samaa-zu'
- Naenano presented quiz questions to Samaa-zu cast members
- The term 'hakakos' was presented as a quiz question
- Mimura initially struggled to understand the slang but eventually deduced its meaning
- Mimura praised the linguistic creativity of the younger generation
- Masaharu Mimura (Samaa-zu)
During the June 16 late-night broadcast of TV Tokyo's variety show 'Kami to Samaa-zu,' comedy duo Samaa-zu member Masaharu Mimura encountered the youth slang term 'hakakos' presented as a quiz by influencer and model Naenano. Initially puzzled by the unfamiliar term, Mimura eventually deduced the correct meaning with help from visual hints and expressed admiration for the creative wordplay.
The term 'hakakos' combines 'haka' (grave/tomb) and 'kosu' (cosmetics), meaning "cosmetics so beloved that you'd want to take them to your grave." The phrase demonstrates how younger generations playfully repurpose traditional language concepts to create contemporary slang. Mimura praised the creativity, saying "young people are geniuses" and noting that the cleverness of using an older expression in this new way made it particularly resonant across generational lines.
Naenano appeared as a guest on the show's quiz segment, where cast members Mimura and Kazuki Otake attempted to answer questions about her based on preliminary questionnaires. Beyond the 'hakakos' quiz, viewers learned that Naenano spends 70,000 yen on sticker albums and named her manager's AirDrop profile 'Okane Ijou' (Beyond the Price). The broadcast sparked viewer interest in 'hakakos,' with many expressing surprise at the emergence of yet another youth slang term, while appreciating its clever construction that bridges generational language sensibilities.
Why This Matters
This story highlights how youth slang evolves through playful linguistic creativity, blending traditional and contemporary concepts to create terms that resonate across generations. For audiences, understanding 'hakakos' exemplifies the clever wordplay emerging from younger demographics, offering insight into how language adaptation reflects cultural values—in this case, the depth of attachment to personal beauty products. The broadcast's viral interest underscores how entertainment media amplifies linguistic trends, making such slang terms culturally relevant and shareable.
Timeline & Sources
Jun 16, 2026
WireTV Tokyo broadcasts 'Kami to Samaa-zu' episode featuring Naenano's quiz segment
Jun 17, 2026
WireModelpress publishes article about the broadcast episode