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Jun 16, 20261
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Chery Colombia Names Footballer Daniel Muñoz as Brand Ambassador
Chery Colombia appointed footballer Daniel Muñoz as its new brand ambassador to strengthen market presence and connect with consumers through his prominence in Colombian sports. The partnership aligns with shared values of perseverance and ambition, coinciding with the company's growth expansion phase in Colombia.
Quick Facts
Who
Daniel Muñoz
What
Appointment of Daniel Muñoz as brand ambassador
When
June 2026
Where
Colombia
- Appointment of Daniel Muñoz as brand ambassador
- Strategic partnership to strengthen market presence
- Expansion of product portfolio
- Strengthening of commercial network
- Development of initiatives to build emotional connections with consumers
Chery Colombia has announced the appointment of footballer Daniel Muñoz as its new brand ambassador, a strategic partnership aimed at strengthening the automaker's presence in the Colombian market and deepening connections with consumers through one of the country's most prominent sports figures. Muñoz, a key player for the Colombian national team and English Premier League club Crystal Palace, was selected for his alignment with the brand's core values of perseverance, commitment, and the pursuit of ambitious goals.
The partnership comes at a significant growth phase for Chery Colombia, characterized by expansion of its vehicle portfolio and reinforcement of its commercial network across the country. Paola Vivas, Chery Colombia's marketing director, emphasized the symbolic importance of the collaboration, stating that Muñoz represents the kind of dedication and determination that resonates with the brand's philosophy. She noted that the partnership aims to inspire Colombians to pursue their goals through consistent effort and determination.
Muñoz himself expressed enthusiasm about the alignment between his professional trajectory and Chery's vision. The footballer highlighted shared values centered on consistent work and perseverance, suggesting that the partnership will seek to connect with audiences who share his commitment to excellence and personal growth. The partnership is designed to leverage Colombian football's current prominence as a platform to reach new audiences while reinforcing the brand's market positioning.
Chery plans to develop initiatives through this ambassador relationship that will strengthen emotional connections with Colombian consumers and promote narratives of personal growth and effort through sports. The timing of the announcement capitalizes on the high visibility of Colombian football, creating opportunities to engage both sports fans and potential vehicle customers.
Why This Matters
This partnership demonstrates how automotive brands are leveraging sports personalities to build emotional connections with target markets, particularly in Latin America where football culture dominates consumer engagement. For Chery Colombia, aligning with a Crystal Palace player and Colombian national team figure provides direct access to millions of sports fans while reinforcing brand values of perseverance and ambition—qualities that resonate across demographics. The timing capitalizes on Colombian football's international visibility, turning sports prominence into a competitive marketing advantage during a critical expansion phase. For consumers, this signals the brand's commitment to the local market and cultural authenticity.
Timeline & Sources
Jun 16, 2026
WireChery Colombia announces Daniel Muñoz as new brand ambassador