Snap Launches Consumer AR Glasses 'Specs' at $2,195 with Fall Shipping

Snap has officially unveiled Specs, its first consumer-grade augmented reality smart glasses, marking a major milestone after over a decade of development. Priced at $2,195, the glasses are now available for preorder with a $200 refundable deposit at specs.com, with shipments expected to begin this fall in the United States, United Kingdom, and France. CEO Evan Spiegel announced the device at the Augmented World Expo (AWE) tech conference in Long Beach, California on June 16, 2026.

The Specs are fully standalone wearable computers with no external battery pack or tether, addressing a key differentiator from competitors like Apple's Vision Pro. The device features two Snapdragon processors—one dedicated to computer vision tasks and another for powering AR Lenses—enabling fast hand tracking and responsive interactions. The glasses weigh between 132 and 136 grams depending on the 47mm or 52mm frame size, support prescription inserts for a wide range of vision corrections, and deliver up to four hours of battery life per charge, with an accompanying case providing four additional charges for a total of 20 hours of use.

The technical specifications include a 51-degree field of view, liquid crystal on silicon microdisplay technology capable of rendering 16 million colors, and lenses that can transition from clear to tinted in ten seconds. Both lenses feature visible light and infrared cameras with an illuminated LED indicator visible when recording to address privacy concerns. The glasses support multiple use cases including AR experiences, web browsing, video playback, Bluetooth connectivity, and AI-powered visual assistance that can identify objects and provide contextual information.

Snap's strategy focuses on AR experiences and developer-built applications rather than content capture, with the company emphasizing that "Specs will become meaningful because of the lenses you build," according to Spiegel. Early features demonstrated include multiplayer gaming with an "EyeConnect" feature activated through eye contact between users, spatial navigation with map directions, 3D object manipulation, and productivity applications. The distinctive design features bold, oversized frames that clearly differentiate the product from competitors like Meta's Ray-Ban smart glasses.

The pricing positions Specs well below Apple's Vision Pro at $3,500 but significantly above Meta's Ray-Ban Display glasses, which start at approximately $350. The company has positioned the device for early adopters including tech enthusiasts, developers, and creative studios. This launch concludes a long development cycle that began with Snap's original 2016 Spectacles, followed by developer-only versions since 2024. Earlier in 2026, Snap established a separate company focused exclusively on bringing AR glasses to market, underscoring the strategic importance of the product to the company's future growth.