Girlguiding Redesigns Uniform for First Time in 30+ Years

Girlguiding has unveiled its first comprehensive uniform redesign in more than 30 years, launching a new range developed over two years with input from 55,000 girls and women. The redesign simplifies uniform requirements: members now only need to wear a top from the new collection to be considered "in uniform," a significant relaxation from previous rules. The new range includes 30 clothing items, 15 accessories, and neckerchiefs, with practical features such as hidden waistband pockets, thumb holes, and badge sashes that function as cross-body bags. Prices start at £12 for a T-shirt.

The redesign was created by Hemingway Design and emphasizes self-expression, comfort, and sustainability. Chief executive Felicity Oswald stated the uniform is "all about providing girls with the freedom to express themselves, whilst feeling part of our amazing organisation." A Girlguiding survey of 2,000 girls aged six to 16 conducted in June found that 93% said they feel most comfortable when they can choose how to style themselves. The organisation cited data showing girls in guiding are 30% more confident, and noted that 47% of respondents said they were most confident when able to choose their clothing.

The new range combines Girlguiding's traditional heritage and branding with modern colours and prints. Members can continue wearing old uniforms until replacement is needed. Girlguiding offers free upcycling workshops over summer to convert old uniforms into new accessories. The charity has undergone nine outfit redesigns across its 116-year history; the previous major update was in 1990, with a 2014 refresh for Guides introducing bright colours and dresses.

Girlguiding serves approximately 300,000 members aged four to 18 and has around 80,000 volunteers. Neckerchiefs can be personalised for local, regional, and country events. Girlguiding ambassador and broadcaster Angellica Bell described the new uniform as giving "girls and volunteers the freedom to style it the way that suits them" and said it "empowers girls and volunteers to embrace their individuality."

The uniform launch occurs six weeks before a policy change scheduled for September 2026. Girlguiding announced in March 2026 that membership would be limited to girls and young women following a 2025 Supreme Court ruling that the terms "woman" and "sex" in the Equality Act 2010 refer to biological sex. The charity stated it does not collect gender identity information and cannot estimate how many members may be affected by the policy change. Girlguiding said the September timeframe allows "affected members and their families time to plan, prepare, access support, and decide when – between now and September – they feel ready to leave."