Pawse.ai Launches Acoustic Regulation System Designed for Canine Stress Relief

Pawse.ai, a new acoustic regulation system designed specifically for dogs, launched this week on Product Hunt, addressing the stress responses exhibited by most dogs left alone for extended periods. Unlike traditional approaches that rely on generic music playlists, Pawse.ai plays scientifically structured audio through Apple TV or iPad devices, with frequencies and patterns calibrated for canine hearing rather than human preferences. The system can be controlled remotely via smartphone from anywhere, giving pet owners flexibility in managing their dogs' wellbeing during absences.

The platform offers five distinct modes tailored to different situations: Sleep, Home Alone, Loud Noise, Travel, and Vet Visit. The audio parameters are grounded in published veterinary research on canine hearing and stress responses, distinguishing it from intuition-based alternatives. Founder Katherine Munoz acknowledged that the current beta version relies on owner feedback and behavioral observation rather than direct physiological measurement, describing this as an honest limitation of the approach.

To address this measurement gap, Pawse.ai is developing the Pawse Tag, a collar device that will measure what a dog actually hears in real time while detecting bark events and stress indicators. This device will correlate acoustic data directly with session output, creating a closed feedback loop that moves beyond owner perception to direct signal detection from the dog during sessions. Munoz explained that while the app serves as the foundation, the Tag represents where measurement becomes verifiable and scientific.

The system has already attracted early interest, with 124 followers on Product Hunt and TestFlight beta links available on the company's website. Early users have engaged with questions about volume recommendations and the scientific basis for stress reduction, with responses highlighting that audio mixed for human hearing—such as television content—can range from neutral to genuinely stressful for dogs depending on their species and sensitivity to certain frequency ranges.