Sushiro launches Pompompurin collaboration with limited sushi, desserts, collectibles

Sushiro, Japan's leading conveyor belt sushi chain operated by Akindo Sushiro, has launched its first collaboration with Sanrio's Pompompurin character from October 7 to November 8, 2026. The campaign, themed "Sushiro de Pom-Loe," marks Pompompurin's 30th anniversary year and follows the character's first-place finish in the 2026 Sanrio Character Ranking.

The collaboration spans two phases. Phase 1 (October 7 onwards) features sushi items with collaborative picks in seven designs: Ebi Ebi Salad (¥280 and up) and Hamburger Nigiri (¥250 and up). Phase 1 also includes Tiramisu Cake (¥380 and up) with five hologram-effect stickers, and the Mix-Mix Pudding Peppé dessert (¥430 and up) developed by Sushiro Cafe's pastry chef, featuring Pompompurin's favorite ingredient, custard. Phase 2 (October 21 onwards) introduces Uni Wrap and Teriyaki Tamago Gunkan sushi with collaborative picks, and Pudding à la Mode (¥380 and up) with hologram stickers.

Collectibles include collaborative mini charms (Phase 1, three types), zipper pouches (Phase 2, four types), mascot keychains (eight types total with secret variants), and themed soft drinks. "Tsuku-Loe Sets" in both phases combine meal options with collaborative sheet designs. Hologram stickers on Phase 1 and 2 desserts double as 5% discount coupons valid November 18–December 20, 2026, redeemable via QR code at self-checkout for dine-in orders only.

Promotion includes a public X campaign offering ¥10,000 digital meal vouchers to 20 winners and an app-based contest distributing original blankets to 100 winners. Select Sushiro locations with large touch displays will feature a "Pompompurin Mode" interactive experience. Items are available while supplies last; takeout is excluded from the campaign.