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Celtic Unveils Heritage-Inspired Third Kit for 2025/26 Season
Celtic Football Club unveiled its new third kit for the 2025/26 season on 27 June 2025, featuring an off-white base with pale green tie-dye hoops and orange trim reflecting Irish heritage. Priced at £75 for replica shirts and £120 for player-issue versions, the design has generated mixed fan reactions.

Quick Facts
Who
Celtic Football Club
What
Released three-second teaser video on social media
When
27 June 2025 (official launch)
Where
Celtic Football Club
- Released three-second teaser video on social media
- Officially launched new third kit
- Designed around Irish heritage and founding story
- Featured off-white base with pale green tie-dye hoops and orange trim
- Included minimalist shamrock crest
Celtic Football Club has officially launched its new third kit for the 2025/26 season on 27 June 2025, following a brief three-second teaser video released on social media. The kit features an off-white base with pale green tie-dye hoops across the chest and sleeves, complemented by orange trim on the collar and sides—design elements deliberately echoing the Irish tricolour. The strip includes a minimalist shamrock crest replacing the standard badge, with Adidas framing the design around the club's Irish heritage and founding story.
The kit is priced at £75 for adult replica shirts and £120 for player-issue versions, representing a modest increase from the previous season's £70 price point for the third strip. This pricing has sparked discussion among supporters regarding affordability. The design timing aligns with Celtic's pre-season schedule, which includes a friendly against AC Milan ahead of Champions League qualifiers, with the away kit—a black strip with thin green pinstripes—having launched on 15 July.
Fan reaction to the design has been divided. Some supporters appreciate the heritage-focused aesthetic and the distinctive off-white palette, while others have questioned the tie-dye design choice. The reception reflects the broader pattern of third kits serving as a testing ground for bolder creative approaches. As the competitive season approaches, the design's success will ultimately be measured by both on-pitch performance and continued supporter engagement with the distinctive kit.
Why This Matters
Kit releases are key commercial moments for football clubs and engage global fan communities across merchandise purchases and social media discussion. This heritage-inspired design signals Celtic's strategic emphasis on their Irish founding story as a differentiator in competitive kit launches, while the pricing and aesthetic choices directly impact supporter satisfaction and spending decisions during the pre-season window.
Timeline & Sources
Jun 27, 2025
WireThird kit officially launched and put on sale
Jul 15, 2025
WireAway kit launched (black with thin green pinstripes)