Tiago Splitter Named Chicago Bulls Coach, Draws Inspiration from Jordan Legacy

Tiago Splitter has been hired as the new head coach of the Chicago Bulls, bringing with him a childhood passion for the franchise rooted in memories of watching Michael Jordan. Growing up in Brazil, Splitter stayed up late into the night to watch Jordan play, a connection that shaped his deep appreciation for the team's storied history. During his introductory news conference on Wednesday, Splitter acknowledged both his honor at the appointment and the significant work required to restore the Bulls to their former glory.

Splitter's hiring marks the first major decision by vice president of basketball operations Bryson Graham, who took over the front office in early May following an extensive coaching search that included four finalists. Graham emphasized that he and Splitter share a unified vision for the organization, centered on establishing high standards and competing at an elite level. "We want to put a product out that is going to compete at a really, really high level," Graham said. "Have really, really high standards and set a bar high."

The new Bulls coach arrives in Chicago after an accomplished interim tenure with the Portland Trail Blazers, where he took over mid-season following the arrest of coach Chauncey Billups in connection with a federal gambling investigation. Despite the challenging circumstances, Splitter guided the Blazers to a winning record and their first playoff appearance since 2020-21, while also helping forward Deni Avdija earn his first All-Star selection. Splitter emphasized that his focus during that difficult period was maintaining basketball discipline and keeping the team's attention on the court.

Splitter has outlined his priorities for Chicago, centered on building a winning culture from the ground up. "I think we have a great future in front of us," he said. "We want to create a culture of high standards, great habits, every day. Get better, grow." The Bulls, who have endured four consecutive losing seasons, hold the No. 4 and No. 15 picks in the upcoming NBA draft. While Splitter did not set specific playoff expectations for his first season, he committed to competing every night and establishing incremental goals that could build toward sustained success.