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Globo's Ge TV launches on Prime Video with free sports coverage
Globo's Ge TV digital sports channel launched on Amazon Prime Video on 16 September 2026, available free to Prime members in Brazil. The channel offers live sports transmissions and original programming covering events including Copa Libertadores, Campeonato Brasileiro, FIFA Women's World Cup 2027, and other sports, expanding its reach beyond YouTube and cable operators.
Quick Facts
- Ge TV launches on Prime Video
- Free sports streaming channel becomes available to Prime members
- Copa Libertadores quarter-final match streamed as launch event
- Multi-platform sports distribution strategy expansion
- Globo (broadcaster)
Globo's digital sports channel Ge TV began streaming on Amazon Prime Video on Wednesday, 16 September 2026, available at no additional cost to Prime members in Brazil. The launch expands Ge TV's distribution across multiple platforms, following its first year of operation on YouTube and other channels.
Ge TV's Prime Video programming includes live transmissions, original shows, and coverage of major sporting events. The channel holds broadcasting rights to competitions including the FIFA Women's World Cup 2027, Copa Libertadores, Campeonato Brasileiro, Copa do Brasil, amistosos from Brazil's national teams, NFL games, Superliga volleyball, World Surf League stages, and Street League Skateboarding events. The channel's debut on Prime Video featured a Copa Libertadores quarter-final match between Corinthians and Estudiantes-ARG, with pre-game coverage starting at 17h30.
According to Globo executives, the Prime Video partnership strengthens the company's multi-platform distribution strategy. Eduardo Gabbay, Globo's Director of Sports Channels, stated the move complements existing sports offerings on the platform, including Premiere and Sportv channels. Prime Video already carries other sports content through partnerships with CazéTV since 2024 and broadcasts of Copa do Mundo matches.
Ge TV reached 38 million people monthly on YouTube in its first year, with over 600 million hours of content consumed on that platform. Globo reported that more than half its audience is under 34 years old, and approximately 40 commercial partners engaged with the channel during the first year through advertising, merchandising, and sponsored projects. The channel produces original programming including shows like "Com Denilson É Show," "Hexa Nelas," and branded content partnerships.
Why This Matters
Ge TV's Prime Video launch expands viewership access for Brazilian sports fans and advertising partnerships. The channel reached 38 million monthly viewers on YouTube in its first year; Prime Video integration adds reach to the platform's 200+ million subscribers globally. Rights to major tournaments (Copa Libertadores, Campeonato Brasileiro, FIFA Women's World Cup 2027) now stream free to Prime members in Brazil, competing with existing sports content providers like Premiere and Sportv. This multi-platform distribution strategy affects media consumption patterns and advertising spend allocation in Brazilian sports broadcasting.
Timeline & Sources
Jan 1, 2024
WireAmazon Prime Video begins partnership with CazéTV
Sep 16, 2026
WireGe TV officially launches on Prime Video
Sep 16, 2026
WireGe TV pre-game coverage of Copa Libertadores begins on Prime Video
Jan 1, 2027
WireFIFA Women's World Cup to be broadcast on Ge TV
Related Signals
Sources
- Novidade: ge tv amplia distribuição e chega ao Prime VideogeMediaSep 16, 2026
- Globo anuncia parceria com a Amazon para transmitir a Ge TV no Prime VideoNotícias da TVMediaSep 16, 2026
- Ge TV amplia presença no streaming e chega ao Prime Video nesta quarta-feiraPortal Leo DiasMediaSep 16, 2026
- Ge TV passa a integrar catálogo do Prime VideoMeio e MensagemMediaSep 16, 2026