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Jun 17, 20260
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Avion Rewards Members Gain Access to Live Event Tickets via Ticketmaster
Live Nation Canada and RBC have partnered to allow Avion Rewards members to redeem points for tickets to thousands of live events on Ticketmaster.ca. The expanded relationship enhances Canada's largest proprietary loyalty program with direct access to live entertainment. RBC shares rose $0.94 to $202.07 on the announcement.
Quick Facts
Who
Live Nation Canada
What
announced partnership
When
2026-06-17
Where
Canada
- announced partnership
- redeem Avion points for live event tickets
- expanded relationship between loyalty program and live entertainment platform
- Live Nation Canada
- Royal Bank of Canada
Live Nation Canada and Royal Bank of Canada have announced that Avion Rewards members can now redeem their points for tickets to thousands of live events across the country on Ticketmaster.ca. This new offering expands the existing partnership between Canada's largest proprietary loyalty program and a leading force in live entertainment, delivering seamless access to the artists and shows that Canadians love. The collaboration builds on a growing trend of loyalty programs integrating with major event platforms to enhance member benefits.
Avion Rewards, a key component of RBC's loyalty ecosystem, offers members flexibility in redeeming points for travel, merchandise, and now live events. With this integration, members can directly purchase tickets through Ticketmaster.ca using their accumulated points, simplifying the booking process for concerts, sports, and other live performances. The move is expected to increase engagement for both Avion and Ticketmaster, as consumers seek more convenient ways to use their rewards.
Industry analysts note that such partnerships are becoming common as companies aim to differentiate their loyalty programs. By tying Avion Rewards to one of the largest ticket marketplaces, RBC is positioning itself to capture a share of the growing live entertainment sector, which has seen strong post-pandemic demand. The announcement also coincided with a slight uptick in RBC's stock, with shares trading up $0.94 at $202.07.
This development mirrors similar moves by other financial institutions, such as CIBC's recent launch of live event redemption options for its rewards members, signaling a broader shift in the loyalty landscape. For consumers, the ability to use points for unique experiences like live events adds significant value beyond traditional travel or cash-back options.
Topics
Why This Matters
For Avion Rewards members, this partnership means your points are now more useful for live entertainment, offering a direct and convenient way to see concerts, sports, and shows without needing to spend cash. It reflects a broader trend of loyalty programs integrating with major event platforms, making rewards more relevant to consumers' everyday experiences. For investors, RBC's stock uptick signals market confidence in this expansion, suggesting that such strategic moves can strengthen customer engagement and brand loyalty in the competitive financial services sector.
Timeline & Sources
Jun 17, 2026
WireAnnouncement of Avion Rewards members being able to redeem points for live event tickets on Ticketmaster.ca