Emerging
Jun 18, 20261
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Mark Zuckerberg's Luxury Watch Collection Spans from Budget Casio to $900,000 Timepieces
Mark Zuckerberg has emerged as a serious luxury watch enthusiast since 2024, accumulating a diverse collection ranging from a $120 Casio to a $900,000 Greubel Forsey timepiece. His interest was ignited by Anant Ambani's pre-wedding party in March 2024, after which he began acquiring high-end watches from brands including Patek Philippe, De Bethune, F.P.Journe, and Rolex.
Quick Facts
Who
Mark Zuckerberg
What
Developed a passion for luxury watches
When
March 2024
Where
Anant Ambani's pre-wedding party
- Developed a passion for luxury watches
- Acquired Patek Philippe Grand Complications watch
- Acquired De Bethune DB25 Starry Varius watch
- Wore F.P.Journe Souveraine watch
- Wore Greubel Forsey watch valued at over $900,000
Mark Zuckerberg, the Meta founder with an estimated net worth exceeding $200 billion, has developed a passion for luxury watches since 2024, displaying a collection that ranges dramatically from a $120 Casio to haute horlogerie pieces valued in the hundreds of thousands of dollars. His interest in watchmaking was sparked after attending billionaire Anant Ambani's pre-wedding party in March 2024, where he and his wife Priscilla Chan admired a Richard Mille timepiece owned by the Reliance Industries heir. In a recorded interaction, Zuckerberg remarked that he had never previously wanted a watch but became convinced of their appeal after this encounter.
Zuckerberg's collection includes several standout pieces acquired throughout 2024 and 2025. In September 2024, he was photographed wearing a Patek Philippe Grand Complications In-Line Perpetual Calendar (model 5236P), featuring a platinum case and alligator-leather band, which originally retailed for $148,331. The same month, he displayed a De Bethune DB25 Starry Varius in rose gold, valued at over $80,000, of which only 20 examples are produced annually. He also wore an F.P.Journe Souveraine timepiece from the Swiss brand, estimated at $31,000 to $56,000, though online variants are listed for $299,000.
In January 2025, Zuckerberg further elevated his collection by wearing a Greubel Forsey watch retailing for over $900,000 in a video announcing Meta's discontinuation of fact-checking partnerships in the United States. According to Greubel Forsey's CEO Michel Nydegger, only two or three of these handcrafted timepieces—made from white gold and containing 281 individual pieces—are produced annually. The executive stated that Zuckerberg demonstrated "true appreciation for the most traditional approach to fine watchmaking" through his choice of this particular luxury brand.
Zuckerberg's shift toward luxury timepieces marks a notable departure from his historically minimalist personal style, with the executive now frequently displaying high-end watches at public appearances and on social media. His collection demonstrates a breadth of tastes across prestigious Swiss and European watchmakers, reflecting both technical craftsmanship and investment-grade value in the luxury horology market.
Why This Matters
Zuckerberg's shift toward luxury watch collecting reveals evolving personal interests among ultra-wealthy tech leaders and signals growing cross-sector investment in haute horlogerie. His high-profile acquisitions—particularly the $900,000 Greubel Forsey—amplify demand and valuations in the luxury watch market, while demonstrating how philanthropic and social interactions shape consumption patterns among billionaires. For investors and luxury market analysts, this trend underscores the enduring appeal of handcrafted timepieces as alternative assets and status symbols.
Timeline & Sources
Sep 1, 2024
WireZuckerberg shares Instagram photo wearing Patek Philippe Grand Complications In-Line Perpetual Calendar 5236P watch
Sep 10, 2024
WireZuckerberg appears at Acquired podcast event wearing De Bethune DB25 Starry Varius rose gold watch
Jan 8, 2025
WireZuckerberg posts video announcing Meta's discontinuation of US fact-checking partnerships while wearing a $900,000+ Greubel Forsey watch