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Jun 18, 20261
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Celtic Fans Criticize Pricing of New 2026/27 Third Kit
Celtic FC released its 2026/27 third kit, but fans have criticized the pricing as excessive. A popular YouTube video by Born Celtic highlighted the cost concerns, sparking widespread discontent among supporters.
Quick Facts
Who
Celtic FC
What
Launched new third kit for 2026/27 season
When
2026/27 season
Where
Celtic FC
- Launched new third kit for 2026/27 season
- Fans criticized pricing
- YouTube video published highlighting pricing concerns
- Celtic FC
- Born Celtic
Celtic FC has unveiled its third kit for the 2026/27 season, but the launch has been met with significant fan criticism over pricing. The YouTube content creator Born Celtic published a video titled "RINSED: The 2026/27 Celtic Third Kit Is Here But Fans Are Being FLEECED," which highlighted concerns about the cost of the new strip. The video has resonated with supporters who feel the pricing is excessive and unfair. The criticism reflects broader frustrations among Celtic fans regarding merchandise costs, with many questioning the value proposition of the new kit relative to its price point. The controversy underscores the ongoing tension between football clubs and their supporters over commercial pricing strategies for official team merchandise.
Why This Matters
This controversy highlights the growing friction between major football clubs and their fan bases over merchandise pricing. For supporters, understanding these pricing tensions is crucial for advocacy and informed purchasing decisions. For the broader football industry, this discontent signals potential revenue risks if clubs continue aggressive commercial strategies without addressing fan concerns about value and affordability.
Timeline & Sources
Jan 1, 2026
WireCeltic FC launches 2026/27 third kit
Jun 18, 2026
WireBorn Celtic publishes YouTube video criticizing 2026/27 third kit pricing