Amazon Prime Big Deal Days: October 6–7 Sale with Early Discounts Live Now

Amazon Prime Big Deal Days, the retailer's second major sale event of 2026, runs October 6–7 with millions of member-exclusive deals across fashion, electronics, beauty, home, and seasonal categories. The event officially begins October 6 at 12:01 a.m. PDT, but early deals have already launched, with some items at their lowest prices of the year. New deals drop three times daily throughout the event at midnight, 8 a.m., and 1 p.m. PDT, with discounts reaching up to 50% or more.

Early promotions showcase significant savings across multiple categories. Featured discounts include up to 40% off select brands in bedding, kitchen appliances, and power tools; up to 50% off footwear through Zappos on Amazon; and savings on trending K-beauty products from brands like Dr.Jart+ and LANEIGE. Specific early deals noted by deal-tracking sources include the Google Pixel 10a at $424 (down $75), Roborock Qrevo 2 Pro robot vacuum at $550 (down $250), and Yeti tumblers starting at $29. Popular items are selling out before the official sale date, prompting shoppers to purchase quickly.

Prime members can use Amazon's Alexa for Shopping to set deal alerts, track price drops, and receive notifications when items on their lists go on sale. The event targets multiple seasonal moments, including fall wardrobe refreshes, Halloween decorations, game-day gatherings, and early holiday gifting. Exclusive products include new-to-Amazon brands like First Aid Beauty and FAO Schwarz, as well as premium beauty lines such as Charlotte Tilbury and La Roche-Posay. Analysts with deal-hunting experience note that discounts up to 80% off are available on select items, though availability is limited while supplies last.

The sale represents Amazon's traditional fall Prime Day offering, held six months after the main Prime Day event in July. Unlike the summer sale, Prime Big Deal Days emphasizes seasonal merchandise and holiday preparation. Shoppers are advised that early deals may expire before the official October 6–7 dates, and particularly popular products have historically sold out ahead of the formal event launch.