Market
Published Jul 31, 2026Updated Aug 24
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Spider-Man: A New Day sets opening-day record with $168M in US
Spider-Man: A New Day earned a record $168 million on its opening day in the US on July 31, surpassing Avengers: Endgame's previous $157 million record. The film also set presale records and holds the highest audience score among Marvel films at 98% on Rotten Tomatoes.
Quick Facts
- Spider-Man: A New Day released in theaters
- Film set opening-day box office record
- Film set presale box office record
- Film received critical and audience ratings
- Sony Pictures
Spider-Man: A New Day, released on July 31, 2026, earned $168 million on its opening day in the United States, setting a new single-day box office record. The film surpassed the previous record held by Avengers: Endgame, which earned $157 million in 2019. The movie also set a presale record, generating $72–$74.5 million before its official release, exceeding Avengers: Endgame's presale total of $60 million.
Sony Pictures projects the film will earn over $325 million during its opening weekend in the US and over $1 billion globally. Industry analysts offer varying weekend forecasts, with some predicting the film could approach or exceed $330–$350 million domestically, though it would still fall short of Avengers: Endgame's opening-weekend record of $357.1 million. The film was distributed across 4,487 theaters in the US.
Critical and audience reception has been strong. The film holds a 91% "fresh" rating on Rotten Tomatoes from critics and 98% from audiences, representing the highest audience score among all Marvel films. On Metacritic, it received 69 points from critics based on 44 reviews. Industry analysts attributed the exceptional demand to strong audience enthusiasm and what some described as fatigue with recent Marvel releases, making this well-received entry particularly appealing to viewers.
The success comes as the US domestic box office has faced headwinds compared to pre-pandemic levels. Through late July 2026, the domestic box office had reached $5.6 billion, approximately 16% below 2019 figures. The summer season generated $3.05 billion, narrowing the year-to-date gap to 9% below 2019 levels. Analysts expect Spider-Man: A New Day to provide significant momentum ahead of the typically slower autumn season.
Topics
Why This Matters
Spider-Man: A New Day's record-breaking opening generates measurable momentum for US theatrical exhibition after months of below-2019 performance; Sony's $1 billion+ global projection and analysts' $330–$350 million domestic forecast will shape studio investment in tentpole releases through autumn 2026. The film's 98% audience score—highest among Marvel releases—establishes a new baseline for franchise performance benchmarking. Despite strong performance, the US domestic box office remains 9–16% below 2019 levels through late July, making this release a key indicator of market recovery trajectory.
Timeline & Sources
Jan 1, 2019
WireAvengers: Endgame set opening-day record at $157 million and opening-weekend record at $357.1 million
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