Sep 16·Market
Follow-up 2h ago5
93%
Taylor Swift's 58 Music Videos Now Streaming on Spotify Premium
Spotify has made all 58 of Taylor Swift's official music videos available to premium subscribers, marking the first time her complete visual catalog exists on a single platform outside YouTube. The videos span from her 2006 debut "Tim McGraw" to 2026 releases, with custom Eras-themed animations accompanying the rollout as part of Spotify's expanded video strategy.
Quick Facts
- All 58 Taylor Swift music videos made available on Spotify
- Videos accessible to premium subscribers in beta markets
- Custom Eras-themed play and pause button animations reintroduced
- Option to switch between video and audio playback mid-song
- Videos accessible on mobile, desktop, TV, and web browsers



Spotify announced on September 16, 2026, that Taylor Swift's complete official music video catalog—all 58 videos—is now available to premium subscribers on the streaming platform. The collection spans from her debut video "Tim McGraw" (2006) to recent releases including "Opalite" and "I Knew It, I Knew You." Users can access the videos across multiple devices including mobile, desktop, TV, and web browsers, with the option to switch between video and audio modes mid-playback.
The rollout is currently limited to Spotify's beta markets for premium subscribers, though the company noted it is "gradually expanding music video availability for free listeners in additional countries and regions," with Brazil and Colombia already offering some videos to free users. The move represents a significant expansion of Spotify's video content offerings and positions the platform in direct competition with YouTube for music video viewership.
Spotify also reintroduced custom Eras-themed play and pause button animations across Swift's entire catalog, a feature first launched in December 2024 to honor her designation as Spotify's Global Top Artist of 2024. The animations update visually based on which album era a song belongs to, enhancing the listening experience with visual elements tied to each album's aesthetic.
The announcement follows Spotify's broader push into video content, which includes the June 2026 launch of an option for independent artists to upload full-length videos directly to the platform and the July 2026 debut of a global music-videos chart. Swift's videos were notably withheld from YouTube for two days in February when "Opalite" premiered simultaneously on Spotify and Apple Music, signaling her willingness to test alternative distribution strategies. Five of Swift's music videos have won Video of the Year at the MTV VMAs—"Bad Blood," "You Need to Calm Down," "All Too Well: The Short Film," "Anti-Hero," and "Fortnight"—a record for any artist in that category.
Why This Matters
Spotify's addition of Taylor Swift's complete music video catalog expands its video content offering and creates direct competition with YouTube for music video viewers. The rollout is currently limited to premium subscribers in beta markets but will gradually expand to free users in additional countries. This distribution shift—exemplified by Swift's two-day YouTube withholding of "Opalite" in February—signals changing strategies around platform exclusivity and suggests measured expansion of music video consumption across streaming services.
Timeline & Sources
Jul 22, 2006
WireTaylor Swift releases first music video "Tim McGraw"
Sep 16, 2026
WireSpotify announces all 58 Taylor Swift music videos now available to premium subscribers
Sources
- Taylor Swift’s Music Videos Are Now All Available to Watch on Spotify, From ‘Tim McGraw’ to ‘Opalite’BillboardMediaSep 16, 2026
- All of Taylor Swift’s Official Music Videos Are Now on SpotifySpotify — For the RecordMediaSep 16, 2026
- Taylor Swift’s Full Music Video Catalog Arrives on SpotifyMusic Industry WeeklyMediaSep 17, 2026
- Every Taylor Swift Music Video Is Now Available On SpotifyBillboard PhilippinesMediaSep 17, 2026
- Taylor Swift’s music videos are on Spotify for subscribers onlyMusic AllyMediaSep 17, 2026