Bed Bath & Beyond Launches Legendary Coupon Hunt for Oldest Surviving Coupon in America

Bed Bath & Beyond has announced the Legendary Coupon Hunt, a 21-day nationwide event running from June 22 to July 13, 2026, designed to uncover the oldest surviving coupon in America while offering customers substantial prizes. The promotion centers on the iconic blue 20% off coupon, which became a cultural phenomenon over decades as millions of Americans stored them in purses, filing cabinets, kitchen drawers, glove compartments, scrapbooks, and family memory boxes, unsure when they might need them.

Customers can enter the sweepstakes by bringing any Bed Bath & Beyond coupon—expired, faded, or decades old—to participating Bed Bath & Beyond + The Container Store and Kirkland's Home locations nationwide. Every coupon will be honored and serves as an entry into the contest. The grand prize winner receives a $100,000 home transformation that includes products and design solutions from Bed Bath & Beyond, The Container Store, Kirkland's, Lumber Liquidators, and Cabinets To Go, allowing them to reimagine rooms throughout their home. Additional prizes include $500 gift cards for 100 winners and $100 gift cards for 50 winners.

According to Amy Sullivan, President of Bed Bath & Beyond, the promotion celebrates the customers who built the brand while honoring their sentimental attachment to the coupons. "They tucked them into purses, filing cabinets, cookbooks and memory boxes because they believed they would be valuable someday. We think they were right," Sullivan said. The company expects millions of Americans to search their homes for the iconic blue coupon, creating a nationwide treasure hunt that sparks nostalgia and customer engagement.

The Legendary Coupon Hunt is being amplified through a national media partnership with iHeartMedia, social media creators, national press outreach, and Bed Bath & Beyond's digital channels, creating what the company describes as one of the largest customer celebrations in its history. The promotion comes as Bed Bath & Beyond continues its recovery following its 2023 Chapter 11 bankruptcy filing. The retailer has since been acquired through a partnership involving Overstock.com and has expanded its presence through combination locations with The Container Store, announced on June 18, with 22 new hybrid stores rolling out across the country. The company also acquired The Brand House Collective, formerly Kirkland's, integrating the brand into its portfolio.