ANTEPRIMA to Launch Doraemon-Themed Wire Bag Collection in July 2026

Italian fashion brand ANTEPRIMA has announced its first collaboration with the globally beloved Japanese character Doraemon, unveiling a limited-edition collection of wire bags and accessories. The line, set to launch on July 1, 2026, will be available at ANTEPRIMA/WIREBAG stores nationwide and through the brand's online store.

The collection features reinterpretations of classic characters including Doraemon and his sister Dorami, rendered in ANTEPRIMA's signature wire material. The designs combine shimmering wire cords with matte colors to create an elegant yet playful aesthetic. The Doraemon bag is crafted in a matte blue-gray with a sparkling wire face peeking from the front, while the Dorami bag uses a soft matte butter shade. Both bags include practical details such as a zippered opening and a chain shoulder strap, and the Doraemon version features a tail motif on the back.

In addition to the character bags, the collection includes accessories inspired by Doraemon's secret gadgets: a pouch charm resembling the "Memory Bread" (Ankipan), and bag charms shaped like the "Take-copter" and "Small Light." These are designed with three-dimensional detailing for a playful addition to any bag.

Prices range from ¥30,800 for the Take-copter charm to ¥90,200 for each character bag. ANTEPRIMA has imposed purchase limits of one item per product number per customer, and sales methods may vary by store. Phone orders, reservations, and inter-store transfers are not available. The brand notes that restrictions may be lifted without notice after a certain period.